Finally we witness the fashionable commodification of cycling helmets with the work of Natalia Brilli (this picture brutally lifted from Susie Bubble) and Sawako Furuno.





Cycling has always had its own unique fashion, understandably based on functionality, there has been a kind of space age, lycra, streamlined chic that has suited men but looked a little stranger on their female counterparts. The Natalia Brilli helmet above manages to combine that sleek elegance with a powerful, feminine edge. The Sawako Furuno helmet sits at the other end of the spectrum, light, sweet with flower motifs, it does something completely different to the merchandise that is usually available to cyclists.