I am having a baby in July and have started to window shop children's clothes online. It's become apparent that we enforce gender on children, babies can't choose their clothes but most of them fall into a gender category. Take the Adams site, they have clothes for baby girls in pinks and reds and cream, clothes for baby boys in blues and greens and oranges and clothes for any baby in cream and beige. It's pretty deplorable, I love the colour blue but apparently if I have a newborn girl I'm not meant to dress her that way? It's exactly the same at other large retailers like Mamas and Papas and Mothercare is only a little better. Thank you then world for giving me Nordic Kids which creates clothing for all children in the brightest, best colours with lovely patterns! What a relief!